Value Orientation Style analysis Essay Example | Topics and Well Written Essays - 500 words

Value Orientation Style analysis - Essay Example According to the two anthropologists, understanding the differences in value orientation is critical in corporate management in different locations. In this regard, it would be important to analyze the culture of Russians in the context of Pierre Frankel experience and within the five human concerns. The Russian society believes that human being is evil and as such emphasizes use of code of conduct, punishment and sanctions as behavior control approach. Considering the case study, since the fall of Soviet in 1992, the people of Russia attribute their failures to opening up to the west. In this respect, there has been significant suspicion coupled with bitterness for foreign companies hence difficulty in free interaction with foreign corporate leaders. The cold reception Frankel received from Lebedev and the idea of giving him an office away from Managing director’s office manifests this extent of unease with foreigners. This means that it would be difficult for H-IT to make significant impact with its globally standardized management practices. In the context of activity orientation, Russian society is containing and controlling. It can be noted that despite efforts by Frankel to initiate changes with top leadership and employees in H-IT subsidiary in Russia, there was significant go-slow in response. This is a society where people value control and orderlies with life-society balance. Despite Frankel trying to convince the Russian managers on how to effect productive changes, the employees remained reluctant and pursued local approach hence the observed poor performance of the company. For instance, While Frankel attempts to hire a more competent personnel, Lebedev seeks his own with intention to contain any outside influence from the new employee. The Russian community offer significant opposition to contemporary business demand due to its emphasis on past time orientation. This society clings on the Soviet era culture and